The Secret to



Bilberries are any of several primarily Eurasian species of low-growing shrubs in the genus Vaccinium (family Ericaceae), bearing edible, nearly black berries. The species most often referred to is Vaccinium myrtillus L. It goes by many names including european blueberry, whortleberry, huckleberry and blaeberry.

Most notably, the bilberry, also know as Vaccinium myrtillus L. in the medical world, is one of the richest natural sources of anthocyanins. Anthocyanins are polyphenolic components that give bilberry its blue/black color and super-high antioxidant content.

It’s these powerful anthocyanins that are believed to be the key bioactives responsible for the numerous health benefits of bilberry and similar berry fruits. Bilberry is most famous for its ability to improve vision, but it has been reported to lower blood glucose, have anti-inflammatory and lipid-lowering effects, promote antioxidant defense and lower oxidative stress. This makes bilberry highly sought after in the prevention and treatment of diabetes, inflammation, dyslipidemia, hyperglycemia or increased oxidative stress, cardiovascular disease (CVD), cancer, and dementia in addition to other age-related diseases.


Bilberry contains numerous phenolic compounds, including the flavonols, quercetin and catechins, tannins, ellagitannins and phenolic acids; however, the anthocyanins found in the bilberry are, by far, the largest contribution to its phytonutrient density. These phenolic compounds are antioxidants as well as iron chelators, which may help remove heavy metals in the body and used in chelation therapy.

If you are not yet convinced that bilberry is an amazing superfood, check this out. Even though most of the focus is on the antioxidant properties of bilberry, studies have shown that the effects may extend to involve cell-signaling pathways, gene expression, DNA repair and cell adhesion, as well as anti-tumor and antimicrobial effects.

Proven Efficacy:

  • Proven Efficacy
  • Improve vision
  • Lower blood glucose
  • Anti-inflammatory
  • Remove heavy metals from body
  • Lipid-lowering effects
  • Promote antioxidant defense
  • Lower oxidation stress
  • Prevents inflammation, dyslipidemia, hyperglycemia, cardiovascular disease, cancer, diabetes, dementia.